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Coca-Cola's
first initiative within the virtual world of Second Life, "Virtual
Thirst" was a community competition to design the perfect "Exeprience
Vending Machine". It combined the Second Life platform with social
media hubs such as Flickr, MySpace and YouTube, and influencer outreach
programs to evangelize the program to leading bloggers and podcasters. Weekly
in-world dance parties on the floating Coca-Cola pavillion helped keep the
buzz going until the winning entry was announced and distributed free to
residents.
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View the Virtual Thirst case study video on YouTube>>> |
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